SOMA Showroom

10-11-12 June 2027
IFEMA MADRID

See it, try it,
decide.

This is not a catalogue. Brands exhibit and the equipment is there to be used. Three days to try it, compare it and ask before you buy.

Try the product

The equipment is set up and running. You use it the way a member would.

Compare options

Alternatives of the same kind in one hall, not across five websites.

Get answers

You talk to the people who make or distribute it and sort out the technical questions.

  • 200Leading companies and distributors.
  • 14,000fitness visitors
  • +120sessions at SOMA/Congress
  • 10,000m²designed to bring the industry together

What is inside.

Equipment, technology, services and trends. Everything a club needs, in one space.

  • Equipment

    Machines, strength, cardio and accessories. Set up and in use.

  • Technology

    Software, access control, data and wearables.

  • Services

    Recovery, training and services for clubs.

  • Trends

    What is new and where the business is heading.

Visitantes probando equipamiento en el Showroom de SOMA

If you run a club, a chain
or a brand, SOMA is where you need to be.

Clubs and chains

You decide which equipment, technology or services to buy. Try them before you commit.

Brands and distributors

You want direct contact with the people who decide. The Showroom is your space.

Trainers and professionals

You want to see working what you will use or recommend to your clients.

IFEMA Madrid, Hall 12.
Three days for everyone.

Tickets on sale soon. If you are coming to exhibit, tell us what you need and we will send you the details.